About Cucina di Madre Terra

Frank Webb

Thought Leader • Storyteller • Advocate for Local Food Culture

Official Voice of Cucina di Madre Terra

Frank Webb has spent more than 40 years at the intersection of hospitality, food, and culture, helping restaurants, destinations, and culinary brands understand—and elevate—the stories that make their food worth remembering. Raised in a family that treated food as heritage, not commodity, Frank grew up believing that every great meal begins long before it reaches the plate. It begins with people. Land. Tradition. And the invisible work that sustains them all.

As the driving voice behind Cucina di Madre Terra, Frank serves as a national advocate for honest sourcing, food integrity, and the deep connection between restaurants and the local producers who make their menus possible. His career has taken him from kitchen back doors to farm gates, from coastal fisheries to mountain hollers, building relationships with the growers, makers, and chefs who define regional food identity.

Frank’s work blends strategic insight with human storytelling—the kind that reveals why local food matters, who it sustains, and how it shapes a community’s sense of place. He has become a trusted spokesperson in America’s farm-to-fork movement, championing genuine restaurants, responsible producers, and the next evolution of agritourism-driven culinary travel.

At the core of Frank’s leadership is a simple belief: Local food is local life. And every plate has a story worth preserving.

A lifelong listener of local voices and a tireless advocate for the people behind the food, Frank Webb stands at the center of Cucina’s mission—elevating heritage, empowering communities, and ensuring the stories of local food never go untold.